Years in paid media
9+
Morocco, France, Canada
i Still pacing ahead
Platforms operated
6
DV360, CM360, Meta, Amazon DSP, Google Search, LinkedIn
Sides of the business
3
Media planning, ad operations, web development
Experience
5 line items| Role | Type | Market | Status | Scope |
|---|---|---|---|---|
| Digital Marketing Advisor Government of Ontario, in-house ad agency |
Planning + AdOps | Toronto | Live | Media strategy and trafficking for Ontario ministries across DV360, Meta, LinkedIn, Amazon DSP, and paid search. Vendor management, performance reporting, and training junior team members on DV360, CM360, and paid search. |
| Ad Ops Team Lead / Campaign Manager The Mars Agency, Walmart Media Group |
Ad Operations | Toronto | Completed | Led ad operations on Walmart Media Group business. Retail media at volume: trafficking, QA, delivery, and a team to keep on pace. |
| Digital media agency roles Agencies in France |
Paid Media | France | Completed | Agency-side digital media in the French market. Built the multilingual campaign instincts that still pay off on every bilingual EN/FR flight. |
| Digital media agency roles Agencies in Morocco |
Paid Media | Morocco | Completed | Started agency-side in Morocco, working across digital channels for local and international clients. |
| Web Developer Early career |
Development | Morocco | Completed | Built websites before buying media on them. The technical foundation behind every tag, macro, and creative spec fix since, and the reason this page exists. |
Platforms
hands-on, in-platform| Platform | Scope | Status |
|---|---|---|
| DV360 | Programmatic display, video, DOOH and AOOH | Active |
| CM360 | Trafficking, tags, verification, reporting | Active |
| Meta | Full-funnel strategy and buying, bilingual EN/FR | Active |
| Amazon DSP | Campaign management, creative spec troubleshooting | Active |
| Google Search | Paid search planning and management | Active |
| B2B and program awareness campaigns | Active | |
| HTML / CSS / JS | Internal tools, calculators, and full static sites built from scratch | Active |
Delivered
selected line items| Line item | Type | Status | Detail |
|---|---|---|---|
| Bilingual Meta strategy Provincial awards campaign |
Strategy | Delivered | Full EN/FR Meta strategy for a province-wide recognition campaign, from audience architecture to ministry-facing correspondence. |
| Over-delivery recovery Programmatic guarantee |
AdOps | Delivered | Caught a vendor over-delivery before anyone else did, quantified it, and drove the correspondence to resolution. |
| Creative rescue Amazon DSP |
AdOps | Delivered | Diagnosed and fixed VPAID and video spec rejections on bilingual creatives, keeping the flight on schedule. |
| Team structure proposal Internal, 8-person team |
Leadership | Delivered | Designed and pitched a three-tier planning / adops / hybrid role framework to fix inconsistent division of responsibilities. |
| Trafficking time estimator Internal tool |
Development | Delivered | Built a per-platform trafficking time estimator with QA and revision buffers, in vanilla HTML/CSS/JS. |
My Inventory: owned & operated
OpsKit
AdOps toolkit · built with a custom Node.js static site generator
Six working calculators for the daily math of ad ops: media math, discrepancy analysis, pacing, reach and frequency, UTM building, budget splits.
serviceontario.online
Independent publisher site · monetized
Unofficial plain-language guide to Ontario government services. Designed, written, built, and monetized solo.
The Programmatic Stack
Educational guide · interactive
Visual guide to programmatic advertising: interactive supply chain, RTB auction timeline, and a searchable 27-term glossary.
Negotiations
1 open| Deal | Type | Status | |
|---|---|---|---|
| Your team + Zak Guaranteed fit, negotiable terms |
Direct deal | Ready for setup | Set up |