Years in paid media
10+
Morocco, France, Canada
i Still pacing ahead
Platforms operated
6+
DV360, CM360, Meta, Amazon DSP, Google Search, LinkedIn, and much more
Sides of the business
3
Media planning, ad operations, web development
Experience
7 line items| Role | Flight dates | Market | Status | Scope |
|---|---|---|---|---|
| Senior Digital Marketing Advisor Ontario Government, Cabinet Office |
Jan 2022 – Present | Toronto | Live | Lead strategy, build, and optimization of scaled paid campaigns across paid social, programmatic display, video, DOOH, and paid search for government ministries, owning budgets end to end. Run testing agendas, build CM360/Floodlight measurement setups, own QA across trafficking and tagging, and train junior advisors on DV360, CM360, and paid search. |
| Ad Ops Team Lead / Campaign Manager The Mars Agency, Walmart Media Group |
Dec 2020 – Jan 2022 | Toronto | Completed | Led day-to-day paid operations across concurrent retail media campaigns for P&G, Unilever, Kimberly-Clark, and Apple. Senior escalation point for delivery and reporting discrepancies; trained and coached junior campaign managers. |
| Digital Campaign Manager The Mars Agency, Walmart Media Group |
Nov 2019 – Dec 2020 | Toronto | Completed | Executed and optimized programmatic and retail media campaigns: inventory, trafficking, pacing, QA, and post-campaign reporting to client KPIs. |
| Digital Marketing Manager Adwebmaroc, largest digital agency in Morocco |
Sep 2016 – Jun 2019 | Casablanca | Completed | Managed paid search, display, retargeting, paid social, and programmatic for large accounts using Google Marketing Platform, Google Ads, Facebook Ads, and MediaMath. Mentored junior team members. |
| Email Campaigns Manager Weedoit |
Sep 2015 – Sep 2016 | Casablanca | Completed | Managed large-scale email campaigns (Sendinblue, Mindbaz): deliverability, reputation management, A/B testing, performance analytics. |
| Digital Marketing Manager Orbit Interactive, SoLocal Group |
Feb 2014 – Jul 2015 | Casablanca | Completed | Trafficked display and programmatic campaigns via AppNexus (Microsoft Invest) DSP, supported tagging and Floodlight implementation, troubleshot ad serving and third-party discrepancies. |
| Web Developer Digital Atlantic |
Feb 2013 – Feb 2014 | Casablanca | Completed | Built custom WordPress and Joomla sites and web applications with PHP, SQL, HTML5, CSS, JavaScript, and jQuery. The technical foundation behind every tag, macro, and creative spec fix since, and the reason this page exists. |
Platforms
hands-on, in-platform| Platform | Scope | Status |
|---|---|---|
| DV360 | Programmatic display, video, DOOH and AOOH | Active |
| CM360 | Trafficking, tags, verification, reporting | Active |
| Meta | Full-funnel strategy and buying, bilingual EN/FR | Active |
| Amazon DSP | Campaign management, creative spec troubleshooting | Active |
| Google Search | Paid search planning and management | Active |
| B2B and program awareness campaigns | Active | |
| HTML / CSS / JS | Internal tools, calculators, and full sites built from scratch | Active |
| And much more | MediaMath, AppNexus (Microsoft Invest), Data Studio, Google Analytics, email platforms, WordPress. The full list would need pagination. | Load more |
Delivered
selected line items| Line item | Type | Status | Detail |
|---|---|---|---|
| $30M+ under management Government campaigns, last fiscal |
Media buying | Delivered | Managed over $30M in campaign budgets across government campaigns last fiscal, owning spend allocation, pacing, and delivery end to end. |
| Benchmarking dashboard Google Looker |
Analytics | Delivered | Collected historical performance data from multiple ad platforms, cleaned and modeled the datasets, and built a Looker dashboard the whole team now uses to set KPIs and plan against reliable benchmarks. |
| Enterprise measurement setups CM360 + Floodlight |
Measurement | Delivered | Built measurement and attribution setups ensuring accurate tracking, clean reporting, and reliable performance signals across the funnel. |
| Trafficking time estimator Internal tool |
Development | Delivered | Built a per-platform trafficking time estimator with QA and revision buffers, in vanilla HTML/CSS/JS. |
My Inventory: owned & operated
OpsKit
AdOps toolkit · built with a custom Node.js static site generator
Six working calculators for the daily math of ad ops: media math, discrepancy analysis, pacing, reach and frequency, UTM building, budget splits.
serviceontario.online
Independent publisher site
Unofficial plain-language guide to Ontario government services. Designed, written, and built solo.
The Programmatic Stack
Educational guide · interactive
Visual guide to programmatic advertising: interactive supply chain, RTB auction timeline, and a searchable 27-term glossary.
Negotiations
1 open| Deal | Type | Status | |
|---|---|---|---|
| Your team + Zak Guaranteed fit, negotiable terms |
Direct deal | Ready for setup | Set up |